Denim is our specialty.


Shop our summer selections.


Standard and Curvy Options

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About Us

Meet Michelle!

Michelle Scheid, the owner of Mainstream Boutique Ankeny and Waukee, is a wife and mom of three girls (one being a furry daughter). Sharing a love for fashion, you will often see Michelle and her youngest daughter, Ally, in pictures together.

Michelle is a creative, and enjoys anything involving color, design, and generating new ideas and concepts. Michelle is driven by her passion for fashion, buying, and ensuring customer satisfaction. Michelle is always on the lookout for unique and trendy items to ensure a diverse and appealing inventory for women of all ages. Both teams, in Ankeny and Waukee, give high priority to creating a welcoming and enjoyable shopping experience for their customers. It is very important for customers to feel “at home” when shopping for their favorite things.

It is a pleasure to present to you our online collection! Enjoy!

About Us

House of Color Retailer

Mainstream Boutique is a retail partner with the House of Color.

Our employees have been trained to help customers shop by their season. Whether you are a Winter, Spring, Summer or Autumn, we have a wide selection of color choices for our HOC customers.

Interested in learning what season you are? Go to to book an appointment.

Love this place! Visited for the first time today and will definitely be coming back. Adorable clothes, shoes, and jewelry. And the staff is super friendly.
— Amy
What a wonderful boutique! Beautiful store and unique pieces you won’t go wrong by shopping at Mainstream Boutique in Ankeny! The staff are amazing and very helpful! They ship extremely fast!
— Vonda

Mac and Me

Our exclusive brand, Mac and Me, was created by Mainstream Boutique founder, Marie DeNicola, and inspired by her only daughter, Mac. Designed with love, Mac and Marie create every piece of denim, jewelry, tops, jackets and beyond for women of all generations.