See what’s new this week!
Amy and Sophie brought all the energy to our State Fair Style Edit photoshoot. This collection blends a sophisticated twist on western style with the fun, effortless vibe we all love during fair season. From elevated denim to modern cowgirl details, these looks are made for warm nights, live music, and every moment in between.
Mainstream Exclusive
Meet Michelle and Rachel!
Michelle Scheid, the owner of Mainstream Boutique Ankeny, is a wife and mom of three girls (one being a furry daughter). Rachel Whetstone is the manager of our Ankeny location, and is the mom of two sons and one furry daughter.
Michelle is a creative, and enjoys anything involving color, design, and generating new ideas and concepts. Michelle is driven by her passion for fashion, buying, and ensuring customer satisfaction. Michelle is always on the lookout for unique and trendy items to ensure a diverse and appealing inventory for women of all ages. Rachel makes sure our Ankeny team gives high priority to creating a welcoming and enjoyable shopping experience for their customers. It is very important for customers to feel “at home” when shopping for their favorite things.
It is a pleasure to present to you our online collection! Enjoy!
House of Color Retailer
Mainstream Boutique is a retail partner with the House of Color.
Our employees have been trained to help customers shop by their season. Whether you are a Winter, Spring, Summer or Autumn, we have a wide selection of color choices for our HOC customers.
Interested in learning what season you are? Go to https://thenewspacedsm.com/ to book an appointment.




















































































































































































